SuperBowl XL Commercial Live Blog

Because anyone can live blog the game....
1st Quarter
1St Break

• Bud Light – Hiding Bud Lights in the Office, Morals Booster. Good right out of the gate – B.
• Burger King – Whopperettes – Lame, but Brooke Burke is hot - C

2nd Break

• Sierra Mist -- Kathy Griffin as TSA agent – C
• Bud Light – The Magic Fridge – Pretty funny -- B+
• 16 Blocks – Bruce Willis - I could care less
  

3rd break

• Toyota – Hybrid Camry – so lame– D
  
• FedEx – Cavemen – ehh, a small chuckle - C
• Bud Light – Brown Bear – Could have been better B-

4th Break

• V for Vendetta – so that’s why Natalie Portman looked like a man for a few months. I bet they don’t make as much money as they spent - NR
• Diet Pepsi – Jay Mohr, Diddy – Brown and Bubbly – Kinda funny take off on Entourage. Beast thing we have so far. B+

5th Break

• ALEVE – Leornard Nemoy – I thought this one was going to be a Hitler joke for a second, and that would not have been good (read: watercooler fodder tomorrow). Star Trek hand gesture - B
• Ameriquest – “That one killed him” – I actually laughed. B+
• Bud Light – Rooftop drinking – fixing a leak in the roof- B

6th Break

• Diet Pepsi – Jay Mohr, Jackie Chan – Diet Coke as a stunt double – B+
• Cars – No thanks – NR
• ABC Dancing with the stars – “wardrobe malfunction. You wish.” – B+
• SBC/AT&T – Uhhh yea. -- C

2^nd Quarter
1^st break

• Bud – Streaker – Not bad. A little confusing until the guy actually said streaker. People like animal commercials traditionally, look for this one to be popular tomorrow. B+
• Mobile ESPN – Sports Heaven – I feel like this was an “I Spy” of sports personalities. See how many you could spot. Best cameo – the bass fisherman, without a doubt. Man pulling bus – only on ESPN. B+

2nd Break

• CareerBuilder – A chuckle, but riding last years coattails, anyone? B-
• Cadillac – The new Escalade. No words, message is that the car is good looking enough to be in a fashion show. Umm, no. Besides anyone who’s buying an Escalade is drunk (so that’s 50 million people) or in a box at the game. – C

3^rd Break

• MI:3 – Tom Cruise is still insane. Timing the release with his spawn, I see. Nice move Tom. NR
• Dove – Granted, traditionally women are watching the commercials while men watch the game, but ehhh that was just dumb. And the one who thought she was fat, in fact, was. C

4^th break

• The Shaggy Dog – Berman, you’re killing me. Stop it. NR
• Ford – It’s Easy being green. Okay, I get it; I’m supposed to be driving a hybrid in the next three years. B-
• Michelob ultra amber – That was me laughing out loud. Nothing beats seeing a hot girl in a cut off football jersey. Take note, ladies. A

5th Break

• Go Daddy – Shameless – stupid. $2.5M for a strap breaking? C

6^th Break- 2:00 min warning

• Poseidon – At least a tsunami wont be controversial in that movie
• Gillette Fusion – Finally, that 5 bladed razor I desperately needed. C

7^th Break

• OverStock – The overstock chick is still hot. B-

8th Break

• Disney – Does ABC give that one away for free? C

HALFTIME

• Sprint Crime Deterrent – Yes, throwing your phone in someone’s face is sort of funny. B
• Nationwide –The only logical conclusion to that commercial being funny happened. Predictability is not funny. B-
  

3^rd Quarter
1^st break

• Ameriquest – Don’t judge – While not everyone has fallen on the fat guy on the airplane, we have all tried to shimmy by him. Best commercial so far. A
• Motorola – PEBL – Lame. C
• Sharpie – Retractable – Pirates sign autographs with X’s? B

2^nd break

• Bud – baby Clydesdale can now pull the beer sleigh. Um were they going for uplifting? B-
• Nationwide – Fabio is old. A real Fabio cameo might have been funnier. B

3^rd Break

• Hummer – It’s a little monster – Weird, I think. C
• PS – The New Clean. You advertised a cleaning product on the Super Bowl??! C

4^th Break

• CareerBuilder – JackAsses -- the word jackasses made it past the censors at ABC? But it is even funnier since everyone has that guy at their office. A
• Taco Bell – That hand gesture has no place being in today’s physical lexicon. B
• Slim Fast – Aren’t we all eating like pigs today? Was that their logic? C

5^th Break

• Gillette – 5 Blades didn’t get any better.
• The World’s Fastest Indian. Actually a movie that’s now in theaters? NR
• Toyota – Tacoma – Interesting, but not plausible. B-

6^th Break

• Sprint – Music Downloads – Dumb. C
• Ford – Eddie Bauer edition – This was new? D
• Geico – Not their best performance. B

4^th Quarter

1^st break

• Degree - Stunt City – Not funny. C
• Emerald Nuts – Didn’t like it. C
• Fidelity – Paul McCartney. Old. B

2^nd Break

• Bud – Stadium Gulps down one. – B
• Pirates of the Caribbean 2 – NR
• MasterCard – MacGuever – Very good. Richard Dean Anderson > Chuck Norris? A

3^rd Break

• ESPN Mobile – Short version from earlier
• Honda Ridgeline – Maybe since I don’t have a pickup truck, I don’t get it. C
• Here’s to Beer.com – Okay, ill check it out later. Iceland chicks are hot. B

4^th Break

• World baseball classic – Yea, I’ll watch because I want the DR to kick our asses C
• Go Daddy – Same as before. PS she’s not even that hot.
• Toyota – Rav4 – that was supposed to be funny? C

5^th break

• Running Scared NR
• Outback – Stealing Boomerangs. C
• Westin – No Smoking. C